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Inspired by centuries-old recipes,
intentionally formulated for your skin today

Shop Sift
Shop Sift
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Meet Gulabi
a uniquely powerful-yet-gentle, rosy routine

Meet the Mask
Meet the Mask
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The best of all that we've sifted through,
down to the very last ingredient

Learn More
Learn More
  • Best Seller
    Gulabi product

    Gulabi

    Gulabi

    $68.00 USD

    $68.00 USD
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In celebration of our roots, we
sift through every ingredient to
create gentle, effective and
enjoyable personal care.

It all began with a face mask that our family would mix and apply together on Saturday mornings in India.

As our aunties and uncles thoughtfully sifted through Ayurvedic leaves and roots, our Avva would stop to explain each ingredient and why each made the mask so powerful yet gentle.

Now, after years of formulating, we created a mask driven by the same intentionality and crafted it for today’s on-the-go routine.

Meet the Mask
A tube of Sift's Gulabi, a gentle, exfoliating skincare mask, over hands holding rose petals.
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Meet Gulabi, a uniquely
power-packed and gentle
exfoliating mask that refreshes
the skin.

Packed with both Ayurvedic and clinically-researched ingredients,
our Gulabi face mask exfoliates congested, dull skin and soothes it
at the very same time.

Shop Now
A person stands on a chartreuse platform, in front of a terra cotta and blue fabric.
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Behind the formula are the
teachings from generations:
personal care works when
it still feels like care.

SHOP SKINCARE
  • VEGAN
  • CRUELTY-FREE
  • DERMATOLOGIST-TESTED

Sift Through Our Blog

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INSTANT RESULTS?
WHAT TO EXPECT WITH GULABI
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GOOD THINGS TAKE TIME:
SIFT’S FIRST YEARS
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IS THE GULABI MASK CLEAN?
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BEYOND A MONOLITH
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INTENTIONALITY AND SANKALPA
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LISTENING TO OUR SKIN
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BEHIND THE FORMULA:
GENTLE EXFOLIATION WITH GULABI

This mask has been a revelation for my skin. After just one week, spots on my chin had significantly cleared… leaving my skin soft and with an even tone.

Jen C.

I love Gulabi! It left my skin smooth and brightened, The packaging was beautiful… plus it smells great. I highly recommend!

Priyanka C.

I love how the rose petals feel when I apply the mask, and my skin is left feeling soft and light. Also the smell reminds me of childhood trips to India!

Anand G.

The smell and feel are perfect. I have really sensitive skin and it worked beautifully; left me feeling fresh and nourished.

Aviana G.D.

I love that I know exactly what goes into the product. I am pretty picky with my skincare products and this product is a no brainer.

Rebecca A.

The mask feels cool to the skin when on and the rose petals make for a nice additional gentle exfoliation... My skin felt immediately softer and brighter.

Khush N.

I've tried a lot of exfoliation masks over the years. This is the first one I've found that doesn't leave my skin feeling 'stripped', but still does the job.

Theresa D.

I love using the Gulabi mask before a weekend shower, and always notice that my skin feels brighter and softer after application.

Nani V.