INFORMATION WE COLLECT

We may obtain personal information about you from various sources including from Our Website or via Our social media channels. We may also collect certain information about your device or usage by automated means including using technologies such as cookies, web server logs and web beacons.

• Your name and contact details including postal address, email address, mobile or other phone number, and mobile service provider

• Billing information (including payment card number, expiration date, delivery address and billing address)

• Expressed personal preferences (including communications and language settings); Age and date of birth

• Gender; pronouns

• ACCOUNT INFORMATION including your username, password, security questions and other information used for account security purposes

• Purchase history

• Product preferences

• Your physical characteristics and skincare concerns

• Content you provide

• Information provided to Us through social media networks

• Preference information such as order history, marketing preferences, and reminder and notification preferences

• Correspondence and communications between Us and you

• Product reviews

• Quiz answers

• Personal care routines and other preferred brands

• CUSTOMER SUPPORT INFORMATION including the information you choose to include in communications with us, for example, when sending a message through the Services

INFORMATION WE OBTAIN FROM THIRD PARTIES

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.

   

• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, THIRD PARTY WEBSITES AND LINKS. 

HOW WE USE THE INFORMATION

We may use the information you provide to:

• PROVIDING PRODUCTS AND SERVICES. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, send notifications to you related to your account, purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.

• Order management and fulfillment and to complete any contractual arrangements between Us and you

• Transaction processing (including the processing of your payment details, credit checks and fraud prevention activities). These checks may be required, among other things, to verify your identity, to validate your credit or debit card, to obtain an initial credit or debit card authorization and/or to authorize individual purchases

• Website and business analysis, administration and management

• Sending you communications via email – should you elect affirmatively to sign up and receive – about our products, services and promotions (including service updates) and making product or service recommendations to you

• Provide services to you

• Create and manage any online account

• Customizing the Website to suit your preferences

• Assist with product selection and replenishment

• Administer any loyalty or membership program

• Respond to your inquiries

• Tailor ads displayed to you on the Website and elsewhere tailored to you

• Communicate with you about, and administer your participation in, special events and other offers

• Operate, evaluate and improve Our business (including developing new products and services, managing Our communications, analyzing Our products, performing data analytics, and performing accounting, auditing and other internal functions)

• Comply with applicable legal requirements and/or obligations, relevant industry standards and our policies

• We may also use the information in other ways for which we provide specific notice at the time of collection

• To protect or defend the Services, our rights, and the rights of our users or others

• SECURITY AND FRAUD PREVENTION. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately

• Keeping the Website secure

• Collecting money owed to us

We may share your information with other Sift affiliates and with our suppliers and service providers for the purposes outlined in this Privacy Policy. We do not sell or rent lists or sell or otherwise disclose personal information that we collect about you, except as provided herein.

• We may share your personal information with companies that perform services for us such as fulfilling orders, shipping, sending postal mail and emails, analyzing customer data, marketing assistance, processing payments, investigating fraudulent activity, conducting customer surveys, and providing customer service;

• If We or substantially all of Our assets are acquired by a third party, in which case personal data held by Us about our customers will be one of the transferred assets that may be disclosed to the prospective and eventual buyers;

• If We are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply Our Terms of Use or any other agreements; or to protect the rights, property, or safety of Sift, Our affiliates, Our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction; and

• We may also share aggregate or anonymous non-personal information with third parties for their marketing or analytics uses.

We may use the information gathered through automated means for:

• Market research;

• Data analytics system administration purposes such as to determine if you are new or have visited Our Website;

• Tailoring ads; and

• Compliance with legal obligations, policies and procedures.

• We also may use the information in other ways and if so specific notice will be provided at the time of collection,

TECHNOLOGIES WE USE

CALIFORNIA LAWS