Gulabi product
A person applies a swipe of Sift's Gulabi, a gentle exfoliating mask. The paste is rose-colored with rose petal flecks shown in the paste.
A person applies a swipe of Sift's Gulabi, a gentle exfoliating mask. The paste is rose-colored with rose petal flecks shown in the paste.
A tube of Sift's Gulabi, a gentle exfoliating skincare mask, and a swipe of the rose-colored paste

Gulabi

Gulabi

Gentle Exfoliating Mask

$68.00 USD

$68.00 USD
Sale Sold out

Meet Gulabi, a rosy routine without the thorns. This unique cream-meets-clay mask expertly exfoliates dull, congested complexions without drying or stripping the skin. 

Dermatologist-Tested | Vegan | Cruelty Free

80 g | 2.82 oz
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  • ABOUT GULABI
  • GOOD FOR
  • INGREDIENTS
  • HOW TO USE
  • EXPERIENCE
ABOUT GULABI

Chemical and physical exfoliants —  lactic acid, rose clay and rose petal powder — gently buff away buildup.


Power-plumping and Ayurvedic ingredients — turmeric, rosehip oil, rose water, glycerin, chickpea, mung bean, neem and ashwagandha — calm the skin with a dewy dose of hydration.

Together they leave your skin feeling decongested, refreshed and cared for with a generations-old practice.

GOOD FOR

  • Dull, congested skin

  • Rough, uneven skin

  • Skin prone to irritation and hyperpigmentation, including and in celebration of melanated skin

We think it’s just as important to speak to who Gulabi might not be right for, because no product is right for every human’s skin.  Read more.

INGREDIENTS

In keeping with the history behind the recipe, all ingredients and their concentrations were selected with intention.


KEY INGREDIENTS:

Lactic Acid

Lactic acid is a gentle yet effective alpha hydroxy acid (AHA) that promotes the shedding of dead skin cells to soften and smooth skin's texture and tone.


Our aunties favor lactic acid – sometimes in the form of yogurt!  –  in our family recipes for good reason.  We love lactic acid because of its large molecular size, meaning that its penetration is less deep than other AHAs and is therefore kinder to (often more melanated) skin prone to hyperpigmentation or irritation. 


Since we coupled lactic acid with other exfoliators in this mask, we fine tuned its concentration to be low enough to avoid harshness. At a gentle concentration, lactic acid can also help to retain moisture and maintain the skin's barrier.


Rose

Rose Clay

Kaolin is an absorbent, soft clay that mildly exfoliates and helps draw out excess sebum from the skin.

We carefully sourced this particular rose clay – a favorite in Ayurveda –  because it combines the absorbance of red clay with the gentleness of white clay.  This combination, along with our unique cream-and-clay formula, makes our mask uniquely effective while not drying.

Rose Petals

The flecks you see in this mask are real rose petals.  Fresh roses are dried and then ground to a finer powder.  The soft particles sweep the surface of the skin, adding gentle physical exfoliation without the harshness or microtears that can occur with some physical exfoliants.

Rosehip Oil 

An emollient rich in fatty acids, rosehip oil helps soften, smooth and moisturize the skin without clogging its pores. Unlike an essential oil, rosehip oil is sourced solely from the fruit or seeds of the plant, making this ingredient a family-favorite for sensitive skin too.

Rose Extract

Rose extract has been used for centuries as a skin conditioner – the extract is collected via water-distillation from the flower’s petals to smooth and soothe sensitive and dry skin.

Turmeric

Key to this family recipe, this extract is sourced from turmeric root and uniquely calms and soothes the skin with its rich antioxidant properties.  


After testing dozens of forms of turmeric, we chose a powerful extract that brings out the magic of turmeric without the irritation, staining or microbial concerns that we observed with turmeric oils and raw powders. 


FULL INGREDIENT LIST:

Click or tap each ingredient to learn more.

We are also intentional about which ingredients we do not use. Learn more here.

HOW TO USE

Cleanse your face and pat it dry with a towel.

Apply a generous dollop of Gulabi to your face in a thick, luscious layer, avoiding the eye and lip areas. The layer should be thick enough where you don’t see your skin show through.

Relax for 5 minutes. Stop and smell the roses – make a warm beverage, call an auntie, you do you.

Then, using plenty of lukewarm water, gently massage the mask in a circular motion with the pads of your fingers, feeling the petals sweep the skin. Rinse the mask off completely.

Follow up with your favorite moisturizer and sun protection, always.

Even though the ingredients and their concentrations in this mask are nice and gentle, we recommend starting with a Gulabi mask once per week.

EXPERIENCE

Feels Like

A rich, thick, creamy mousse with ultra-fine petal particles

Smells Like

Light rose coupled with an herbal note.

The scent comes from ingredients that make this mask work and that make the experience so lovely. There are no artificial fragrance or essential oils in our formulation. Read more here.

pH Level

3.6 (range: 3.5 – 3.8)

Pro Sifter Tip: The average human skin pH is mildly acidic, and pH-balanced skincare (think creams, moisturizers, cleansers) usually sit between a pH of 4 to 7.

Given that this is an exfoliating mask with an AHA, we wanted a pH level of slightly below a pH of 4, i.e. slightly more acidic.  Why?  So that the mask can bolster the skin’s acid mantle and encourage healthy skin cell turnover, i.e. gently exfoliate.

Gentle is the key word – we didn’t want the pH to be too low, so we formulated carefully to get to the perfect level.
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Sifting Through the Details: Gulabi’s Formula

Eager to Sift down to the detail? We’ve broken down Gulabi’s ingredients by type so that you can understand each ingredient’s important role.

Key Ingredients

14.3% Hero ingredients that make Gulabi so special

Humectants

6.1% Ingredients that draw in and help retain water

Emollients

4.3% Ingredients that help relieve dry or tight-feeling skin

Skin Conditioners

1.3% Ingredients (and sub ingredients) that soothe and soften skin

Solvents

60.2% Ingredients required to dissolve other ingredients properly

Emulsifiers

10.2% Ingredients that keep unlike ones (e.g. oil and water) from separating

Stabilizers, Preservatives and pH Adjusters

3.4% Ingredients that keep the formula stable and safe for your skin

Antioxidants

0.2% Ingredients that may help prevent cell damage

There are hundreds of factors that went into perfecting this formula, and everything from the concentration (more is not always better) to the form (oil / extract / powder) played a part in creating the mask that we are so proud of today.